Marketing

Posted by | April 7, 2015
Fully Engaged In-Bound Lead Nurturing

There is a flood of information on how to nurture inbound leads.  These methods are often based on using technology to respond to and engage with prospects who have visited...

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Posted by | September 22, 2014
Culture Trumps Marketing

Do you think you can see through a company’s marketing and get an accurate perspective of the culture? If you do some research in LinkedIn and find some people employed...

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Posted by | January 26, 2014
Business stagnation? Your first step is not always what you think.

Is your business stagnant?  Is cash flow a concern?  Not really sure what to do and how to do it? You might need to start with your head. I hope...

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Posted by | March 24, 2013
Opposites don’t attract……in marketing

Do you remember as a child experimenting with magnets and feeling the pull and resistance between magnets? The magic of magnetism is something you could feel but you could not...

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Posted by | January 25, 2013
So you want to be a consultant or you are and failing.

You have something you can offer other businesses. Your experience and knowledge is there screaming to be released as a high paid consultant or coach just like all those cool...

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Posted by | September 8, 2012
Must see Jeremiah Owyang presentation on Slideshare

This super informative webinar on Slideshare is worth watching. Slideshare is a powerful tool to boost your content marketing and business profile online. There are a few presentations in the...

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Posted by | July 3, 2012
Fear not the feedback

I just finished a client survey project for a client. The client was scared witless when I first raised the idea of asking their customers for honest feedback. It was...

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LMS
Posted by | May 26, 2012
Data Mesmerisation

Ok- up front I can admit that data analysis is not a strong point. Through many parts of my life as an entrepreneur I avoided data analysis at my peril;...

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Posted by | April 1, 2012
The 5 Biggest Lies About Generating Revenue

1. You don’t have to close In our experience the people who espouse this one are freaked out about closing. They do not see it as necessary because they are...

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Posted by | February 23, 2012
Take your content marketing to a new level

Content marketing works effectively to engage with people, get them to know your business, like your business and ultimately trust your business.  My clients have used a number of content...

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