Build a killer sales process with Evernote

Posted by Brian Clark | June 12, 2012
Systems and processes ad infinitum

I have once again had the pleasure of being involved in a prestigous business awards competition as a judge. The process involves working with a co-judge to read written submissions and select some short listed businesses. There are different categories of businesses based on size and the entire awards program is focused on small to...

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Posted by Brian Clark | May 26, 2012
Data Mesmerisation

Ok- up front I can admit that data analysis is not a strong point. Through many parts of my life as an entrepreneur I avoided data analysis at my peril; other times I had good people do the analysis for me. The main thing is you do it. There is plenty of data to look...

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Posted by Brian Clark | May 21, 2012
A deeper dive into SWOT

I think SWOT analysis may have earned a bad reputation in some circles. I was speaking to a new client last week and could almost see their eyes glaze over when I told him of my desire to undertake a SWOT session with his managers. SWOT analysis should not be discounted based on prior experience...

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Posted by Brian Clark | May 16, 2012
Destroy Procrastination – a personal experience

I have had a 'big rock' sitting in my Omnifocus for about a month. It is a project for a client that is not under an impending due date but it still had a good way of nagging me both whether I was looking at Omnifocus or not. I rationalised a bunch of action plans...

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Posted by Brian Clark | May 5, 2012
Learning and the doom loop

Do you think your business/organisation learns? Forget about the indidividuals in the organisation for a minute and consider the organisation as an entity. It is a living, breathing and dynamic entity, but does it learn? Let me look at this from a couple of perspectives. Firstly, does your organisation repeat mistakes? It does not matter...

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Posted by Brian Clark | April 13, 2012
Are you an unconscious innovation killer?

There is a great big spectrum of business innovation and too often the perception is that innovation only applies to things like iPhones and other great big disruptive products, tools, processes or marketing campaigns. Innovation also occurs in small and medium businesses when a person creates a new process for managing stock control or automates...

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Posted by Brian Clark | April 6, 2012
Easter (Spring) Break and the ‘rest stop’ exit

The general feeling among people that I speak to is that this year is already spinning away too fast. The Easter holiday, spring break or whatever else it is called is always the first pause in the year. It is like a milestone that swings from the calendar chain to smack on the side of...

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Posted by Brian Clark | April 1, 2012
The 5 Biggest Lies About Generating Revenue

1. You don’t have to close In our experience the people who espouse this one are freaked out about closing. They do not see it as necessary because they are afraid to close a sales discussion. If you never close a sales discussion* you are unlikely to secure much business, the best analogy is fishing...

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Posted by Brian Clark | March 9, 2012
Vision board = mind map

If you are a visual person (and even if you are not) I encourage you to keep your goals and objectives in a place where you can see them. One of the coolest things I have done so far this year was re-building my 'vision board' using Mind Manager.  The vision board I created last...

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Posted by Brian Clark | March 7, 2012
When the LMS is not a strategic element

If I was in an elevator with your CEO would she/know about your  LMS project? If not your CEO would a ‘C’ level executive in your chain of command be aware of it?  If I were to dig deeper would this person be able to explain how the LMS fits within the organisation’s strategy? Could...

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Posted by Brian Clark | February 23, 2012
Take your content marketing to a new level

Content marketing works effectively to engage with people, get them to know your business, like your business and ultimately trust your business.  My clients have used a number of content strategies that are catered to their target market.  What about the types of content and how effective are the different types? In many cases content...

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Posted by Brian Clark | January 28, 2012
Learning is a team sport.

I am drowning in information! I vowed to break my info addiction in 2012 by using a strict quality filter. Guess what? I have a stack of books and articles that looks daunting and my eagerness to devour these gems is shortening my sleep pattern. Oh well. At least I have wiped out virtually all...

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